Kirk Leeds
Kirk Leeds is president of Association Insight, a full-service association management company. In addition, he serves as the chief executive officer of the Iowa Soybean Association, one of the leading commodity organizations in the country. Together, these two roles give Kirk a unique perspective on the challenges faced by agricultural entities. In fact, Association Insight was established as a way to allow Kirk to share his 17 years of association experience with other agricultural and food organizations.

During his tenure as CEO of the Iowa Soybean Association, Kirk has played a key role in greatly expanding the size and scope of the organization. Today, with a staff of nearly 50, the Iowa Soybean Association is carrying out leading-edge initiatives of regional and national importance, most notably in research, environmental management, communication and leadership development.

In a world of constant change and increasing complexity, Kirk has shown the ability to keep organizations focused on important outcomes. In addition, when needed, he has helped create new systems and new approaches that have enabled organizations to act quickly and decisively.

Kirk is a graduate of Iowa State University where he earned a degree in political science. He serves on numerous
local, state and national boards. The father of four, he just completed his 10th year coaching Little League baseball
and softball.

Randy Rollinson
Randy Rollinson is Association Insight’s lead strategy consultant, and president of LBL Strategies, Ltd., a Chicagobased
consulting and training company that specializes in supporting established organizations in defining, executing and measuring their strategy. Over the past 20 plus years Randy has worked with approximately 2,500 organizations (including United Soybean Board, American Soybean Association, Illinois Soybean Boards, Iowa Soybean Boards, National Biodiesel Board, and soybean boards in Ohio and North Carolina) in helping them focus, make better decisions and grow. In the agriculture industry he has also done work for the Illinois Corn Growers and the National Cattlemen’s Beef Association.

Additionally, he has designed, developed and delivered a number of successful business management programs,
including the Certificate in Strategic Management program, which won the Exemplar Award from the International
Association for Continuing Education and Training, as an “exemplary, outstanding results-oriented program.”

He and his business partner, Diane Rollinson, co-founded Rosebud Software Systems, Ltd., in 1995 as a targeted
vehicle to develop complimentary strategic management software products and services. During the 1990’s
Rosebud designed and developed a highly integrated client server tool named Beacon by Rosebud, and in 2003
launched a more intuitive, user friendly Internet tool named MAPPware 2.2. This tool is currently being used by
the Iowa Soybean Association.

Randy holds an MBA in Management from DePaul University, a Master’s Degree in Rehabilitation Counseling and a Bachelor’s Degree in Psychology from Southern Illinois University. He has taken advanced certificate level training from DePaul University in executive information systems and project management.

Diane Rollinson
Diane Rollinson is Association Insight’s lead measurement consultant, and a principal of LBL Strategies, Ltd. She has studied and worked with data for the past 20 years. Diane designed logical and physical data models and managed the evolution of systems for the American Hospital Association, ACNielsen, Discover Financial Services, and University HealthSystem Consortium.

Diane has more than 20 years experience as a database administrator in mainframe DB2 and SQL Server databases. She is also experienced with system design, having designed and managed the implementation of MAPPware, a web-based strategic management tool. Diane has designed several performance measurement systems for clients including Discover Financial Services, the Iowa Soybean Association and Armstrong Brothers Holding Company. Diane has a Bachelor’s Degree in Psychology from Purdue University; a Master’s Degree in Rehabilitation Counseling from Southern Illinois University; a Certificate in Computer Programming from DePaul University; and an MBA in Management from DePaul University.

Linda Snell
Linda Snell is Association Insight’s senior agriculture consultant and a proven event/project manager with expertise in developing relationships and managing projects and events. She has focused her career in strategic planning, project management and leadership development, consistently initiating and implementing multiple programs that increase communication and coordination between people and state/national organizations. Linda has an outstanding ability to develop effective teams and build relationships by listening to internal and external partners. She has a knack for building cooperation and a team environment that both motivates and persuades people to take action. Linda has been involved with not-for-profit organizations for more than 20 years. Linda worked for the Texas Beef Council, in Austin, Texas, as director of industry relations and for the National Cattlemen’s Beef Association in Chicago as the director of state and affiliate services before starting her consulting business.

With extensive experience managing the development and implementation of services and programs, Linda has designed, implemented and evaluated numerous programs and strategies in the areas of leadership, career management, professional development, public relations and retail and foodservice marketing. As a consultant for the past five years, she has worked with the National Cattlemen’s Beef Association, 45 state beef councils, LBL Strategies (including Illinois and Iowa Soybean Associations) The Thacker Group, Lee Hecht Harrison, and Agri-West International.

A graduate of Texas A&M University with animal science and agriculture economics degrees, Linda is a native Texan with a strong background in agriculture and the beef industry and has served on the board of directors, National Agri Marketing Association, Chicago Chapter.